Discover our Red Matariki collection, featuring apparel and accessories adorned with bold red Matariki designs — a powerful celebration of the sacred Māori New Year star cluster and one of the most significant cultural events in Aotearoa New Zealand.
Matariki is the Māori name for the Pleiades star cluster, whose annual rise on the horizon marks the beginning of the Māori New Year — a time of remembrance, celebration, and renewal. In 2022, Matariki became an official public holiday in Aotearoa New Zealand, recognizing its profound significance to Māori culture and identity. The color red (whero) holds deep spiritual significance in Māori culture, representing life force (mauri), vitality, and the sacred connection between people and the cosmos.