Discover our ANZAC Hei Tiki collection, featuring apparel and accessories that unite two of New Zealand's most powerful cultural symbols — the sacred Māori Hei Tiki and the ANZAC legacy — in a profound tribute to the Māori soldiers who served with extraordinary courage and distinction.
The Hei Tiki is one of the most sacred and revered taonga (treasures) in Māori culture — a carved greenstone pendant representing the first human, fertility, and the connection between the living and their ancestors. Many Māori soldiers carried or wore Hei Tiki as spiritual protection as they served in the New Zealand Expeditionary Force, the Māori Battalion (28th Maori Battalion), and other units across Gallipoli, the Western Front, and the Pacific. Their service was a profound expression of both Māori warrior tradition (toa) and loyalty to Aotearoa New Zealand.